Nous nous sommes mis d'accord au sein du groupe pour effectuer un changement de blog. Celui ci étant trop "compliqué" et ne permettant pas beaucoup d'originalité ...
La nouvelle adresse est donc :
http://cfa-btm-tendances-conso.skyblog.com
L'identifiant est : cfa-btm-tendances-conso
Le mot de passe est : cfa_btm_69
Merci
A new model for news consumption
Right after lunch at the World Editors Forum, Timothy Balding, Chief Executive Officer of WAN gave us an update of the trends in the newspaper industry. His message was clear, the printed newspaper is far from dead. Global paid circulation for newspapers is up by 2.57% in one year and up 9.39% in five years. The total number of paid printed daily newspapers is up by 2.98% and there is now a total of 11,684 paid titles. About the common statement that the printed newspaper is dead, Balding concluded that "the figures don’t match it."
But like Roy Greenslade of the Guardian noted, the following session painted a somewhat different picture. “We are living on borrowed time”, said Christof Pleitgen, Reuters. The session included an international consumer study by the Associated Press (pdf here). The AP studied how 18-34 year olds around the globe consume news and found that news publishers need a new model. Some conclusions:
- News is connected to email. “I get my news when I check my e-mail,” was the most often heard response in reference to when people get their news.
- Constant checking is linked to boredom. After e-mail, participants in the study said they checked updates and headlines as a way to pass time and break boredom.
- Contemporary lifestyles impact news consumption. People are sharing information within the home and outside. People sitting with their laptop at home may look antisocial, but they are sharing.
- Consumers want depth but aren’t getting it.- News is multitasked. As part of other activities. News is secondary, not prioritized.
- Consumers are experiencing news fatigue.
- Television impacts consumers expectations. You cant get away from tv. Tv represents a certain delivery of news that people are used to.
- Story resolution is key. Sports and entertainment deliver on that (these stories have a beginning and an end). News do not do that.
- News takes work today. But it creates social currency. Young media consumers have to work to get their news. They are the ones that need to create the value.
Jim Kennedy, Associated Press and Robbie Blinkoff, Context-Based Research Group talked about how the old media model - the inverted pyramid - has been undone. Now people are consuming news across platforms and brands. So media need to deliver appealing content, designed to satisfy all four news needs in the consumption model (Facts, Updates, Back Story, Future Story) and then deliver it across all the channels.
Anthropologist's (Blinkoff) recommendations to media:
- Deliver depth.
- Address news fatigue and balance. Need to reduce the repetition. Don't serve us headlines, we have already read that.
- Create social currency. Which piece of what I am about the produce is easy to share? News you can use by sharing.
The new model:
A Modern Model of Consumption for Sustainable Society
The importance of consumption in modern societies is constantly growing. To guide consumer oriented policy, a model of consumption is needed which reflects consumers increased significance. The model of consumption prevailing in the theory of market economies as well as in consumer policy was traditionally based upon the notion of consumers sovereignty. This model served both as a description and as the ethical foundation of the market economy. In the first part of this paper, the authors show the need for a new model of consumption by making clear the descriptive and normative shortcomings of consumer sovereignty. In view of the reality of modern societies, it is neither possible nor ethically justifiable to make purchase decisions according to the individual maximization of utility only. The second part presents the idea, the ethical foundation, and the contents of the new model of "sustainable consumption." This model is proposed to serve as a guideline for both responsible consumers and consumer policymakers and for all institutions concerned with the creation of a sustainable development.
Votre formateur d'anglais nous a fait part de son projet de travailler avec vous sur un blog thématique.
Voici votre espace. Il conviendra de voir avec votre intervenant les consignes de travail et les modalités d'organisation.
L'équipe du CDRM vous accompagnera pour la prise en main de l'interface d'administration.
Comme par ailleurs, vous avez la possibilité de personnaliser le bandeau de votre blog, il serait intéressant que dans votre sous-groupe, vous exploitiez vos compétences en infographie pour en créer un. Le format requis : 905 x 150 pxls.
A cela s'ajoute un autre impératif dans le cahier des charges : intégrer les logos CFA et CIEFA ! (je sais, pas facile)
